BOOKS FOR SMALL BUSINESS SUCCESS
There’s nothing Linda Hailey doesn’t know about marketing for small business. In fact, she wrote the book!! Until Linda came along it used to be assumed that to market or grow a small business you used a smaller version of big business marketing theory. She blew that myth out of the water and even showed that some of those big business marketing theories were actually toxic to small business. If you are fed up with books written by corporate gurus telling you how to run your small business based on their big business experience and theories; check out these two books. No jargon, no confusing waffle, no big business examples; just common sense advice and insights based on over 20 years experience working with small businesses plus case studies and examples of distributors, tourism operators, retailers, service providers and even a funeral director.
YOUR BUSINESS, YOUR FUTURE
This book will change the way you look at your business forever. Read all about the four predictable growth phases and find out why businesses behave badly and what you can do about it. It’s reassuring to know that other business owners are experiencing the same highs and lows, thrills and challenges of growth. This book is based on eight years of research with small business owners just like you
Kickstart Marketing is based on the same process Linda works through with her consultancy clients. It includes a step by step system for conducting a marketing audit, simple diagnostic exercises, tips and tricks and lots of real life examples for inspiration. This book will help you analyse your business and develop cost effective marketing strategies for boosting revenue and reputation.
This book is currently out of print, but you can still use the free diagnostics in the Marketing Workbook.
NEW BOOK – THE START UP TO TAKE OFF DIARY
Learn from the inside story of the first three years of a small business. This real life diary covers everything from the initial bright idea to finding the right premises and starting a company through to finding clients, hiring staff, firing staff, struggling with cash flow and the first signs of success. See how a business grows from the perspective of both Linda and her start up client. An invaluable look at how to avoid the pitfalls and celebrate the successes in a start up business.