BOOKS FOR SMALL BUSINESS SUCCESS
There’s nothing Linda Hailey doesn’t know about marketing for small business. In fact, she wrote the book!! Until Linda came along it used to be assumed that to market or grow a small business you used a smaller version of big business marketing theory. She blew that myth out of the water and even showed that some of those big business marketing theories were actually toxic to small business. If you are fed up with books written by corporate gurus telling you how to run your small business based on their big business experience and theories; check out these two books. No jargon, no confusing waffle, no big business examples; just common sense advice and insights based on over 20 years experience working with small businesses plus case studies and examples of distributors, tourism operators, retailers, service providers and even a funeral director.
YOUR BUSINESS, YOUR FUTURE
This book will change the way you look at your business forever. Read all about the four predictable growth phases and find out why businesses behave badly and what you can do about it. It’s reassuring to know that other business owners are experiencing the same highs and lows, thrills and challenges of growth. This book is based on eight years of research with small business owners just like you
KICKSTART MARKETING
Kickstart Marketing is based on the same process Linda works through with her consultancy clients. It includes a step by step system for conducting a marketing audit, simple diagnostic exercises, tips and tricks and lots of real life examples for inspiration. This book will help you analyse your business and develop cost effective marketing strategies for boosting revenue and reputation.
This book is currently out of print, but you can still use the free diagnostics in the Marketing Workbook.
Need Advice
Linda is just a click away for vision planning, consulting projects, coaching and business advice.
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Small Biz Fixit Podcast (new)
Dramas, tantrums and cashflow…just another day in small business. Hear how other businesses are coping on Linda Hailey’s Small Biz Fixit podcast. Listen to her come up with practical fixes and ideas live on air.
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Business Behaving Badly?
Small Business Acting Up? Need Answers? Be my guest on The Small Biz Fixit podcast Let’s Talk
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