Insights and Inspiration

Bright ideas, real life examples and practical advice

Build yourself an email database. It's the cost effective marketing essential of the new millenium
Send clients a thank you note when they pay your bill on time. It's great relationship marketing
Cross promote all your different services to existing clients with professionally recorded messages on hold. In the few seconds that a client is waiting to be transferred they can learn about the total range of products you offer
Promote your successes. Don't hide your qualifications; industry or business awards in your office put them in the reception area where everyone can see how good you are. You can even frame letters of endorsement from clients

Sending out a hundred letters or flyers and running out of time to follow them up
Running advertising and not monitoring the response
Sending letters that start with "good morning". They are immediately identifiable as a marketing letter
Peeling, shabby or out of date sign writing on a your vehicle. It's a mobile billboard and a part of your image so it should look good