Seminar Topics

Winning the Marketing War

In 2009, businesses that want to thrive and not just survive will need to change their focus on marketing. Advertising and generic strategies are no longer enough to increase revenue and profit in an increasingly competitive marketplace. This practical presentation takes the mystery out of marketing and shares the secrets of successful businesses that thrive and not just survive. You don't have to be a marketing whiz kid to build your business using this easy approach to marketing

• Learn to be customer focused not product focused
• Discover that not all clients are equal, don't try to be all things to all people
• Find out how trends can keep you ahead of the pack
• Understand the true value of existing clients
• Learn how to develop effective strategic alliances and use networking to best advantage
• See competition as a challenge not a catastrophe