Seminar Topics

Tricks of the Trade for Retail

Whether you are in a bustling mall or a suburban strip, retailers face a specific set of issues when it comes to marketing. Roadworks, bad weather and the economic climate can all have a sudden impact on your trading. A retailer's livelihood depends on their ability to pull customers off the street and into their outlet. Once the customer is in the shop, the retail battle isn't over as you have a very short period of time to encourage the customer to make a purchase and impress them so much they want to come back again and again. This practical seminar looks at simple strategies that can be used for attracting and keeping customers to boost your bottom line.

Take a look at your business through your customers eyes
Identify and target different groups of customers you might see in your outlets
Maximise the impact of your product with tips for merchandising and display
Use the “ant tracks” in your retail outlet to sell high profit products
Learn the power of window displays and the “silent sales message”
Discover winning strategies in the battle of the sexes when it comes to shopping
Understand the true value of your existing customers