Seminar Topics

Discover the Potential in Your Town

Your town could be an undiscovered goldmine of revenue for your local business community.  Township marketing plans are a way of increasing visitation, boosting average spend and promoting a positive image for the local business and tourism operators.

Small business expert Linda Hailey has developed more than 20 Township Marketing Plans for small towns and villages throughout Queensland, New South Wales and Victoria. In this session she will share her tricks of the trade and show you how to read your town and capitalise on every opportunity without spending a fortune!

• Hear about the changing face of small towns in regional Australia and what the key issues might be for your town.
• Find out how to get started, who to involve and how to avoid the pitfalls
• Discover where to look for clues and how to translate them into strategies
• Learn the secrets of the butchers shop and how lamingtons can beat the drought
  

This is a practical workshop full of case study anecdotes and practical advice for anyone working closely with a small town or village.