Seminar Topics

Business Branding: Make Your Mark

Five years ago the words “image”, “brand” and “small business” were never used in the same sentence. Until recently it was assumed that small businesses had an image but only multi-national corporations could afford the advertising to create and maintain a brand. We now know that this is not true. Every small business has a brand whether they like it or not!

• Understand the difference between image and brand and how you can create a positive brand
• Find out how you measure up with a practical image audit
• Discover how to use your image and brand to position yourself in the marketplace
• Learn simple image and branding strategies for everything from personal image and premises to advertising, visibility, awareness and publicity
• Learn “tricks of the trade” for creating marketing material that boosts your image