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Winning the Marketing War
This presentation focuses on the five top attributes of small businesses that tend to thrive and not just survive. Image and branding, market segmentation, customer service and dealing with competitors are all covered in this session which is perfect for everyone from start ups to established business owners.
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Tricks of the Trade for Retail
Whether you are in a bustling mall or a suburban strip, retailers face a specific set of issues when it comes to marketing. This fast paced, information packed presentation looks at target markets, product selection, merchandising and display, how the sexes shop and customer service. Designed for business owners it can also be adapted to suit groups of staff.
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Catching and Keeping Customers
This presentation helps staff and business owners review their business from a customer perspective. The session includes practical demonstrations, statistics on the power of customer service and how to increase numbers of visits and average spend.
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EMarketing Unplugged
Whether your audience are technophobes or sophisticated users of the Internet this presentation can be tailored to their expertise level. Topics include e-marketing trends, effective emailing, targeted e-promotions, website marketing and use of communication technology. Visuals include lots of examples of websites and e-marketing in action.
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Business Branding: Make Your Mark
At last! A down to earth presentation designed for small businesses not corporations. This fun session shows participants how to see their image and brand through a customers eyes, position themselves in the marketplace and develop effective marketing messages. The session includes lots of examples of good and bad logos, websites and design ideas.
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The Business Plan is Dead!
If your delegates need help with business planning but groan whenever it's mentioned, this is the presentation for you. Vision Planning turns the old concept of business planning on its head and shows participants how create a vision for the future and build an action plan to achieve their goals in just one day. Practical and fun with a step by step workbook.
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Your Business Your Future
This ground breaking new presentation is based on Linda's latest book which identifies four key phases of small business growth and shows business owners how to predict and plan for growth challenges. This fascinating session is perfect for small business audiences looking for insights, thought leadership and new approaches to growth and development.
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The Female Factor
Women in business groups love this fun, laugh out loud look at what makes business women tick. This light hearted presentation on the strengths and weaknesses of women in business is great for lunches, breakfasts, conferences and anywhere where large groups of women need entertaining with a practical, motivational message.
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Discover the Potential in Your Town
This presentation is suited for economic development specialists and shares Linda's innovative and practical approach to economic development in regional communities. Linda explores the changing face of regional towns and shares her step by step process for creating a township marketing plan. Packed with invaluable information and insights illustrated with case study examples and anecdotes from past projects.
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